Social Media Strategies for Student Athletes

As an athlete of a university, you represent yourself, your team, your school and even your community – whether on the field, on campus and now more than ever, online. If used well, online connections can help you succeed. If used poorly, it could create obstacles toward your goals.



First, it is important that you be purposeful in your online presence. You have got to lose the bad habits you had when you were younger and re-think how you want to present yourself now that you are widening your networks. What you want is to create a positive foundation you can build upon.

Let’s Start with Defense

The best way to maintain a positive digital reputation is to take control of it. You are responsible for your personal data, your safety, your knowledge, and your behavior online. Here are some simple defensive strategies to up your game:

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Score Big On Offense

Now that your defense is set, think about what you want to achieve on offense. Your ultimate goal is to prepare yourself for life after college. That starts now. Whether you have the opportunity to continue on with sports or you are looking to a career in a completely separate profession or even if you don’t yet know what you want to do next, it’s important you cast yourself in the best light now. What do you want future employers, teammates, or coaches to know about you? Once you have decided, find a way to share that online.

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Social Media Game Plan

With all that said, don’t edit out your personality. Social media is meant to be social, so have fun! Connect with positive people and be your best self online. Don’t let others define you. Take advantage of the power of social media to tell your story. Define your personal brand to present who you are, how you got here and where you want to go. When designing your game plan remember social media is:

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Social media can be a great facilitator toward your success. Make the best of it. Take advantage of what is at your fingertips to showcase how truly great you are.

Source: huffingtonpost.com

Amelia Stevens

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